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2023 Spring Meeting

Old Friends, New Beginnings

SCHEDULE – Eastern Time Zone

Tuesday, April 25, 2023

9:00 am – 4:00 pm
8:30 am – 10:00 am
10:15 am – 11:45 am
12:00 pm – 1:30 pm
1:45 pm – 3:15 pm
3:30 pm – 4:45 pm
5:00 pm – 6:00 pm
6:00 pm – 7:30 pm

Evening Free

Registration & Information Desk
Board of Directors Meeting*
Foundation Board of Trustees Meeting*
Public Policy Committee Meeting*
Management & Technology Committee Meeting*
Membership & Marketing Committee Meeting*
First-Time Attendee/New Member Orientation
Welcome Reception

Wednesday, April 26, 2023

7:30 am – 9:00 am
7:30 am – 11:30 am
8:00 am – 9:30 am
9:30 am – 9:45 am
9:45 am – 11:15 am
12:30 pm – 5:00 pm
6:30 pm – 10:00 pm
Continental Breakfast
Registration & Information Desk
Opening General Session – Keynote Speaker & Awards
Refreshment Break
General Session II – Foundation Forum
Optional Activities – Golf Tournament/Tours
EMA Reception & Family Dinner

Thursday, April 27, 2023

7:30 am – 9:00 am
7:30 am – 3:00 pm
8:00 am – 9:30 am
9:30 am – 9:45 am
9:45 am – 11:15 am
11:15 am – 1:00 pm
1:15 pm – 2:45 pm
2:45 pm – 4:00 pm

Evening Free

Continental Breakfast
Registration & Information Desk
General Session III – Management/Technology
Refreshment Break
General Session IV – Postal Affairs/Public Policy
Lunch on Own
Closing General Business Session – Keynote
Meetings & Content Committee Meeting*

Friday, April 28, 2023

Departures
*Committee members only

SESSIONS

Wednesday, April 26, 2023

8:00 am – 9:30 am

Opening General Session

Understanding & Managing Change. A clear, simple, and effective communication process must be implemented to deal with generational change, technology change, customer expectation change, job change, and more. Scott Deming’s 20+ years of national advertising agency ownership and business consulting with multi-national, publicly traded companies and small, independently owned entities have given him the experience and expertise to deal with these issues effectively. As part of the “brand building” process, management must understand the techniques for creating an environment that welcomes and correctly manages change.

Scott Deming

9:45 am – 11:15 am

General Session II: Foundation Forum

Cheryl Chapman, Product Manager of Bristols & Envelope Papers, for Sylvamo, will provide a presentation entitled the “Anticipated Rate of Decline (or Improvements) for Mail and for Packaging based on Economic Factors”.  Peter Johnson of EmergentMeasures Research and she worked on this forecasting study for the near term (1 to 3 years) which is based on trends in the industry such as mail volumes, USPS pricing, digital diversion, macro-economic factors, trends in consumer on-line ordering, and international issues.

 

Mark Pitts, Executive Director of the American Forest & Paper Association, will provide a presentation on Leading the Way on Paper Industry Sustainability and Extended Producer Responsibility. He will share the growing importance of sustainability as the core value of the paper industry, as well as the potential impacts and advocacy goals of emerging Extended Producer Responsibility (EPR) legislation introduced in many states across the country. EMA members will learn how you can amplify industry sustainability achievements to stakeholders and engage in the fight against demand destruction for paper products resulting from EPR passage. 

Thursday, April 27, 2023

8:00 am – 9:30 am

General Session III: Management/Technology

Mark Cunningham, Safety Advocacy Council (SAC) Chairperson, will provide an update on safety reporting including participation, data collection/reporting and updated systems to improve reports and information to EMA members. Mark will also discuss other initiatives including additional means of communicating safety related information and the development of a mock safety audit pilot program.

  • EMA is partnering with SuitX to share the trends of ergonomic personal protection equipment (PPE) with exoskeleton technology. Once viewed as specific to the medical industry this technology is now available with manufacturing specific needs to help keep your team members safe and more productive. 
  • Direct mail, one-to-one, variable data and imagery marketing continues to grow in popularity and effectiveness. A session is in the planning to inform EMA members on how the envelope is part of this trend. More info to come.
9:45 am – 11:15 am

General Session IV: Postal Affairs/Public Policy

Kathleen Siviter, Assistant Executive Director of the National Association of Presort Mailers, will discuss how to prepare for postal changes. 2023 will bring some significant changes to the postal ecosystem.  The USPS will begin implementation of its network redesign, bringing with it challenges as well as potential opportunities for the mailing industry.  The USPS will continue to work aggressively on its Delivering for America (DFA) initiatives in 2023 and beyond.  This session will outline potential impacts over the next year and beyond.

David Robinson, VP of Client Innovation, Pitney Bowes, will discuss the various efforts the USPS has undertaken to promote the value of mail.  He will begin with an overview of their academic outreach program and their up-to-date results.  The 2023 Promotions are based on what’s been working in the past.  Last but certainly not least of which, we will talk about Informed Delivery, its growth, and any future vision the USPS is willing to share.

1:15 pm – 2:45 pm

Closing General Business Session

Keynote Speaker:

Maynard H. Benjamin, EMA President & CEO

Maynard will reflect on his past 40 years at EMA. He will also share words of wisdom for the future of the Association and the envelope industry.

“40 years have gone by quickly, and there is a reason why I stayed with EMA for such a long time, and I will share it with you when we are together in Williamsburg. Initially, I joined EMA because I was an envelope collector; I still have albums and albums of envelopes in my personal collection. But the envelope is also an important form of communication; it has been so for hundreds of years. The people in this industry also make it a special place to work. The family business atmosphere and the focus on friendships that transcend business have made it an important place to spend the remainder of my career. We have had many challenges as the use of the envelope has changed, but we have overcome all of them. During my remarks, I will reflect on the why and tell you that this industry has a proud past but a very exciting future. I am convinced that the next generation will lift EMA and the Foundation to greater heights, and our great staff will continue to provide the same support in the future.”

 

Maynard H. Benjamin, EMA President & CEO

Business Session

Derek P. Waterhouse, EMA Chairman and President, Worcester Envelope Co, will provide a brief update on the Association.

NETWORKING

Tuesday, April 25, 2023

5:00 pm – 6:00 pm

First Time Attendee/New Member Orientation & Reception

New members, prospects, first-time attendees, and spouses can attend this special orientation. You will receive a brief overview of the Association from the EMA leadership and Committee Chairs. Following the orientation, there will be a reception where you can mix, mingle and visit committee tabletops with the EMA leadership, committee chairs, and hosts.

6:00 pm – 7:30 pm

Welcome Reception

All attendees are invited to the Welcome Reception. This is a great way to begin your meeting experience, meet colleagues and make new contacts.

Wednesday, April 26, 2023

6:30 pm – 10:00 pm

Industry Family Reception & Dinner 

Celebrating 40 Years

Join us for an elegant night of celebration as we honor Maynard Benjamin on his retirement after 40 years of service at EMA. Members, past chairmen, and old friends will share stories, reminisce, and congratulate Maynard on a job well done. Please wear your formal attire/black tie optional and join us for a memorable evening celebrating this momentous occasion.

Wednesday, April 26, 2023

12:30 pm shotgun start

Optional Activities

Men’s/Women’s Scramble Golf Tournament – $180 per person

Arrive at the course at least 30 minutes before the shotgun start. Price includes green fees, cart, box lunch, and beverage.

Gold Course

Renovated by “the Open Doctor” Rees Jones, the Gold Course carries the design philosophy of creator Robert Trent Jones Sr. forward for today’s golfer. Each of the Gold Course’s four par 3’s presents a visually exciting challenge and is uniquely memorable in its own right. Even if you’ve played Gold before, you’ll find a few new surprises with the evolution of this timeless classic.

Wednesday, April 26, 2023

1:00 pm – 2:30 pm

Spouse/Companion Tour

From Bean to Bar – $100 per person

Enjoy a Chef Demonstration at the renowned Taste Studio. The chef will indulge you with three innovative recipes with wine pairings to satisfy the gourmand in you. You will learn about the rich history of chocolate and what makes American Heritage Historic Chocolate so dynamic in flavor.

REGISTRATION INFORMATION

Online Registration
Brochure & Registration Form
Attendee List

Hotel Reservations

The Williamsburg Lodge
310 South England Street Williamsburg, VA 23185
+1-800-261-9530

EMA Guestroom Rates:
$229.00+Tax includes One (1) Complimentary Historic Area Access Ticket per room

Make your hotel reservations online at https://book.passkey.com/go/6041a4bf

or by calling +1 (800) 261-9530. Please refer to the EMA 2023 Spring Meeting when making your reservation. The EMA special group rate will be available until March 27, 2023, or until the room block is sold out.  

2023 SPRING MEETING SPONSORS

703-739-2200
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