2022 Spring Meeting

Building a Sustainable Future

SCHEDULE – Eastern Time Zone

Tuesday, April 12, 2022

9:00 am – 4:00 pm

8:30 am – 10:00 am

10:15 am – 11:45 am

12:00 pm – 1:30 pm

1:45 pm – 3:15 pm

3:30 pm – 4:45 pm

5:00 pm – 6:00 pm

6:00 pm – 7:30 pm

Registration & Information Desk

Board of Directors Meeting*

Foundation Board of Trustees Meeting*

Public Policy Committee Meeting*

Management & Technology Committee Meeting*

Membership & Marketing Committee Meeting*

First-Time Attendee/New Member Orientation

Welcome Reception

Evening Free

Wednesday, April 13, 2022

7:30 am – 9:00 am

7:30 am – 11:30 am

8:00 am – 9:30 am

9:30 am – 9:45 am

9:45 am – 11:15 am

12:30 pm – 5:00 pm

6:30 pm – 10:00 pm

Continental Breakfast

Registration & Information Desk

Opening General Session – Keynote Speaker & Awards

Refreshment Break

General Session II – Foundation Forum

Optional Activities – Golf Tournament/Tours

Industry Partners Reception, Dinner & Auction

Thursday, April 14, 2022

7:30 am – 9:00 am

7:30 am – 3:00 pm

8:00 am – 9:30 am

9:30 am – 9:45 am

9:45 am – 11:15 am

11:15 am – 1:00 pm

1:15 pm – 2:45 pm

2:45 pm – 4:00 pm

Continental Breakfast

Registration & Information Desk

General Session III – Management/Technology

Refreshment Break

General Session IV – Postal Affairs/Public Policy

Lunch on Own

Closing General Business Session – Keynote

Meetings & Content Committee Meeting*

Evening Free

Friday, April 15, 2022

Departures

*Committee members only

SESSIONS

Wednesday, April 13, 2022

8:00 am – 9:30 am

Opening General Session – Keynote Speaker & Awards

Practical Solutions for Employing Marginalized Workers

David will show how innovative employers today are accessing new sources of labor among formerly incarcerated individuals, those with disabilities, immigrants, economically disadvantaged single mothers, and unemployed youth.

No one pretends that employing marginalized workers is easy. However, the payoffs for your business and company culture can be tremendous. This engaging keynote talk will provide a framework for practical action to tap these overlooked talent resources. You will learn how to:

Assess the business benefits/costs of hiring marginalized workers
Understand the critical role of the senior sponsor
Connect with community partners to identify potential hires
Think differently about “risk” when it comes to hiring
Work outside the “HR box” in terms of job descriptions, interviewing, and performance management
Anticipate and overcome obstacles in employing non-traditional talent
Identify unexpected impacts and business benefits of marginalized workers

MDr. David DeLong, President, Smart Workforce Strategies

8:00 am – 9:30 am

General Session II: Foundation Forum

Vanecia Carr, Senior Director of Marketing and Product Management, Domtar, will lead a panel discussion on the importance of having women in leadership roles. Despite the proven benefits of gender diversity, there is a conspicuous deficit of women in C-suite roles compared to their male counterparts. Recent data from Korn Ferry indicates that women occupy only 25 percent of C-suite roles and a meager 6 percent of CEO roles. Each panelist will share their journey to leadership and engage in a panel discussion.

Thursday, April 14, 2022

8:00 am – 9:30 am

General Session III: Management/Technology

Aron Allenson, from SCREEN Americas, one of the leading manufacturers of high-speed, roll-fed inkjet printer manufacturers, will present on how roll-fed inkjet printing is changing the commercial and direct mail print markets and where Screen is seeing the most growth and opportunity. He will also spend some time on inkjet costing and production expectations.
Rocky Razmadze, General Manager/Partner, Curtius Technologies, will give an overview of their equipment offerings and the available updates. He will touch on their ability to design and develop equipment to meet customer requirements and he will also share how Curtius contributes to the future of envelope equipment.
Andrew Schipke, Vice President of Marketing and Strategic Sales, W+D North America, will give an overview of new product developments at W+D. Never in their 109 year history has W+D released more new products for the envelope and mailing markets than what they have released in the past year and will be releasing this year. A high-level update on all the new products and how they could impact EMA members’ business opportunities will be the focus. A special first showing preview of W+D’s all-new lightweight e-commerce packaging machine in development will cap this presentation.

9:45 am – 11:15 am

General Session IV: Postal Affairs/Public Policy

The EMA Postal Affairs Team: Kurt Ruppel, Bill LeVoir, and Lon Robinson, will give an update on the latest issues affecting the US Postal Service including an update on service standard changes, upcoming postal rate increases, and other important USPS issues and changes.

Former Congressman Kevin Yoder of HHQ Ventures leads the Keep US Posted Campaign. The Campaign is a multi-year, multi-generational public relations campaign designed to tell the industry story to policymakers and the American public and promote the value of mail to strengthen the industry’s stature to better advocate for long-term affordability and reliability. Kevin will provide an update on the status of the Campaign.
Bob Tees, President, Manufacturing – Rx Consulting, LLC, will share the meaning of Extended Producer Responsibility (EPR). He will also cover the status of the EPR bills in Maine, Oregon, and other States. Bob will also touch briefly on other environmental legislation that will likely affect the industry.

1:15 pm – 2:45 pm

Closing General Business Session

Keynote Presentation

Achieving Sustainable Inclusion (ASI) highlights the importance of aligning the continuity of D&I goals and organizational objectives to foster long-term success. The average tenure of a Fortune 500 CEO is between five to six years. Inclusion investments rise and fall based on the changing priorities of new leadership. In many instances, Inclusion strategies are not embedded into existing organizational processes so they fail to take hold. The world and our workplaces have shifted dramatically due to COVID-19 and the global protests of inequity and injustice. Newsflash! Disruptions are our new normal! Participants will be introduced to an innovative model for ASI. This model offers a comprehensive three-phase plan that has been developed over Eric Ellis’s 30-year career. Ellis, one of the leading Inclusion experts in the world, served as an SME for SHRM’s Inclusion credential, as well as a member of SHRM’s I&D expert panel.

Eric Ellis, President & CEO, Integrity Development Corp

Business Session

Kurt Ruppel, EMA Chairman and Director Postal Policy & Marketing, IWCO Direct, will provide a brief update on the Association.
Maynard H. Benjamin, EMA President & CEO, will provide his president’s report.

Kurt Ruppel
EMA Chairman and Director Postal Policy & Marketing Communications, IWCO Direct®

Maynard H. Benjamin
President & CEO, Envelope Manufacturers Association

NETWORKING

Tuesday, April 12, 2022

5:00 pm – 6:00 pm

First Time Attendee/New Member Orientation & Reception

New members, prospects, first-time attendees, and spouses can attend this special orientation. You will receive a brief overview of the Association from the EMA and GEA leadership. There will be a reception following the orientation where you can mix and mingle with the EMA leadership, committee chairs, and hosts.

6:00 pm – 7:30 pm

Welcome Reception

All attendees are invited to the Welcome Reception. This is a great way to begin your meeting experience. Come meet colleagues and make new contacts.

Wednesday, April 13, 2022

6:30 pm – 10:00 pm

Industry Partners Party & Auction

Scottsdale Sunset

The southwest desert has some of the most beautiful sunsets in the world, and that energy will be captured on the beautiful Paradise Park Lawn during the Industry Partners Party. Enjoy a delicious dinner and a fun-filled evening as the EMA Foundation kick-off the second Live/Silent Auction. Cocktail attire is recommended.

OPTIONAL ACTIVITIES

Wednesday, April 13, 2022

12:30 pm shotgun start

Men’s/Women’s Scramble Golf Tournament – $190 per person

Arrive at the course at least 30 minutes before the shotgun start. Price includes green fees, cart, box lunch, and beverage.

Palm Course

An oasis in the desert, the Palm Course offers panoramic mountain vistas beyond vast, sparkling lakes. Course Designer Desmond Muirhead created a classic in 1972. Water comes into play on 10 holes, and signature hole number 9 has been featured in the Golf Illustrated Magazine’s Top 18 Water Holes of America. The Palm Course has been a destination on the Canadian Tour, previously hosting the Scottsdale Swing.

Spouse/Companion Tours

(meet at the EMA registration desk 15 minutes before departure)

Wednesday, April 13, 2022

12:00 pm – 3:30 pm

Tapas Cooking Class at Arcadia Farms – $219 per person

Enjoy a relaxing and fun cooking experience at Arcadia Farms. This custom-designed tapas class will include a history of Spanish tapas, cooking techniques in an informative demonstration, samples of each recipe, and tips and tricks for guests to recreate the recipes at home. This cooking demonstration will transport you to Spain!

Thursday, April 14, 2022

1:00 pm – 3:45 pm

Pinspiration!!! – $169 per person

Pinspiration studio takes the daunting ideas inspired by Pinterest and makes them fun and easy for anyone to create. At the studio, where all things are possible, you will be able to try your hand at anything from wood-burned utensils and calligraphy signs to hanging succulent terrariums and monogrammed mugs. With lots of creative freedom and guidance from helpful consultants, Pinspiration wants to help bring what you dream up in your imagination to life.

REGISTRATION INFORMATION

Hotel Reservations

The Scottsdale Resort at McCormick Ranch
7700 E McCormick Pkwy
Scottsdale, AZ 85258
+1 480-991-9000

Combining modern accommodations with amenities that capture the elegance of historic haciendas of the past, the Scottsdale Resort at McCormick Ranch is both a luxury vacation retreat and an exceptional Phoenix-area meeting destination. In just minutes, you can arrive in downtown Scottsdale to enjoy world‐class shopping, dining, and outdoor adventures.

Reservations

The following guest room rates have been guaranteed for the EMA 2022 Spring Meeting. Based on availability, EMA group rates will be honored over the meeting dates and for reservations arriving up to three days prior to the meeting and departures up to three days after the meeting.

EMA Guest Room Rate: $245.00+ tax (waived resort fee)

Please make your hotel reservations online here or by calling +1-480-991-9000. Please refer to the EMA 2022 Spring Meeting when making your reservation. The EMA special group rate will be available until March 17 or until the room block is sold out.

Reservation requests received after March 17 or once the room block is full will be accepted on a space and rate available basis. A deposit equal to one night’s room rate is required to hold each reservation.