2021 Fall Meeting

SCHEDULE – Eastern Time Zone

Tuesday, October 12, 2021

9:00 am – 4:00 pm
8:30 am – 10:00 am
10:15 am – 11:45 am
12:00 pm – 1:30 pm
1:45 pm – 3:15 pm
3:30 pm – 4:30 pm
5:00 pm – 6:00 pm
6:00 pm – 7:30 pm
Registration & Information Desk
Board of Directors Meeting*
Foundation Board of Trustees Meeting*
Public Policy Committee Meeting*
Management/Technology Committee Meeting*
Membership & Marketing Committee Meeting*
First-Time Attendee/New Member Orientation/Reception
Welcome Reception

Evening Free

Wednesday, October 13, 2021

7:30 am – 9:00 am 
7:30 am – 3:00 pm
8:00 am – 9:30 am
9:30 am – 9:45 am
9:45 am – 11:15 am
11:15 am – 12:45 pm
1:00 pm – 2:30 pm
2:30 pm – 2:45 pm
2:45 pm – 4:15 pm
Continental Breakfast with Table Tops
Registration & Information Desk
Opening General Session – Keynote Speaker & Awards
Refreshment Break with Table Tops
General Session II – Foundation Forum
Lunch on own
General Session III – Public Policy
Refreshment Break with Table Tops
General Session IV – Postal Affairs

Evening Free

Thursday, October 14, 2021

7:30 am – 9:00 am
7:30 am – 11:15 am
8:00 am – 9:30 am
9:30 am – 9:45 am
9:45 am – 11:15 am
11:15 am – 1:00 pm
1:15 pm – 2:45 pm
2:45 pm – 4:00 pm
6:30 pm – 7:30 pm
7:30 pm – 10:30 pm
Continental Breakfast w/ Table Tops
Registration & Information Desk
General Session V – Management
Refreshment Break w/ Table Tops
General Session VI – Technology
Lunch on own
Closing General Business Session – Keynote
Meetings & Content Committee Meeting
Industry Partners Reception
Industry Partners Party

Friday, October 15, 2021


*Committee Members Only


Wednesday, October 13, 2021

Opening General Session, 8:00 am – 9:30 am

Jeff Eggers, Organizational Performance Expert and Executive Director of the McChrystal Group Leadership Institute

Human beings are innately resistant to change.  Yet, we now find ourselves in one of the most transformative periods in history as a result of technology and demographics. With this talk, Eggers looks at how corporations can fight complacency, embrace rapid change, and drive innovation from the top down. Using historic examples, surprising stories, and anecdotes of companies who failed to adapt or leapfrogged the competition, Eggers paints a vivid picture for corporate survival in the 21st century.

Jeff Eggers
Executive Director, McChrystal Group Leadership Institute

General Session II: Foundation Forum, 9:45 am – 11:15 am
  • Pat McGrew, Speaker, Facilitator & Communication Technology Evangelist, McGrewGroup, Inc., Pat will look at where the market is today, what’s in the mail, and how evolving technology can continue to make the envelope a valued player in the marketing talk track. 
  • Kurt Ruppel, Chairman, EMA and Director Postal Policy & Marketing Communications, IWCO Direct, will lead a panel discussion with major mailers representing a variety of verticals about how they are using mail as part of their communications strategies. The panel will also consider how attitudes toward mail may be changing in light of the recently announced USPS 10-year strategic plan as well as USPS service performance issues and postage rate increases. The panel includes:
    • Nick Ellinger, Chief Brand Officer, Moore DM Group
    • Marianne Gaige, Chairman and CEO, Cathedral Corporation
    • Citibank Representative
General Session III: Public Policy, 1:00 pm – 2:30 pm
  • Lisbeth Lyons, Vice President, Government Affairs, Printing United Alliance, will discuss what is happening in Washington, from a Printers Perspective.
  • Mary Donovan, Principle, NDP Analytics, will provide an overview of research conducted in June 2021 on USPS’s “Delivering for America” 10-year plan. The findings show that if USPS carries out its other strategic initiatives, it does not need to raise rates above CPI to achieve financial stability. 
  • Elizabeth Bartheld, International Paper, will discuss the legislative and regulatory issues affecting the paper industry both in Washington, DC and in states.
General Session IV: Postal Affairs, 2:45 pm – 4:15 pm
  • The EMA Postal Team, Lon Robinson, Director, Research & Development, Tension Corp, Kurt Ruppel, Director Postal Policy & Marketing, IWCO Direct®, and Bill LeVoir, MackayMitchell Envelope Company, will give an update on the latest issues affecting the US Postal Service including the 10-year plan, postal rate increases, service performance standards, and mailer reactions to the most recent changes.
  • Tammy Whitcomb, Inspector General of the U.S. Postal Service, will discuss some of the OIG’s recent work to evaluate service performance and other operational and network issues. She will also discuss the OIG’s current efforts to increase transparency around postal data.

Thursday, October 14, 2021

General Session V: Management, 8:00 am – 9:30 am
  • Marcus Sheanshang, president & CEO of JBM Packaging, will share a peek behind the scenes at how JBM has improved its recruitment, filled critical manufacturing roles, and helped build a pipeline for future talent. The company has dedicated efforts to recruit, train, and retain recently incarcerated individuals for more than five years. They explored Fair Chance (aka Second Chance) hiring to combat chronic employment challenges for manufacturing roles. Through its relentless focus on innovation, grit, and a passion for a better world, JBM Packaging has built an employment pipeline that receives accolades and improves business operations. Marcus will provide details on what JBM has learned along the way and how bringing Fair Chance employees onboard has shifted the company’s aspirations and business goals to much greater heights
  • David Veech, Founder & CEO, Leadersights, Inc., will offer his version of Toyota’s lean house.  The foundation is dynamic stability, a concept based on leadership, learning, teamwork, and trust.  We will explore how lean systems create satisfied team members then briefly touch on the pillars of the operating system before finishing with how everything leads back to the customer.  David will share key stories about how lean tools help with leadership skills and behaviors and how to deliberately design more satisfying work, even when faced with the most mundane task.

You will learn: 

The eight elements of the Leadersights framework for organizational excellence 

Three key structures for learning organizations

Eight ways to build satisfaction into every job, making the work people do more satisfying and engaging 

General Session VI: Technology, 9:45 am – 11:15 am
  • Adam Moran, the Vice President for Sales will share with you the unique insights and strategies that Vorne has created to turn data into action and improve your bottom line. With advances in technology (such as IOT, Industry 4.0, and edge computing), data is more abundant than ever. The sheer volume of data jeopardizes our ability to identify what is truly important, resulting in decision paralysis. Vorne Industries has been at the forefront of providing real-time information to thousands of companies.
  • Pitney Bowes arms field service technicians with Micro-Learning…Representatives from Pitney Bowes Sendtech mailing and parcel solutions business will share how micro-learning is deployed to their field service technicians to provide near real-time tech tips, short video, and other easily digestible tools for on-demand training/refreshers.
  • How will office life change in the post-pandemic era?   From physical office layouts to employee’s lifestyles and emerging technology.   Office life will never be the same.  Learn about the trends in design, technology, and employee schedules that will become our new way to work.
Closing General Business Session, 1:15 pm – 2:45 pm

Scott Evans
CEO and President of Kenmore Envelope

 Dr. Thomas Epperson
President of InnerWill

Scott Evans, CEO and President of Kenmore Envelope, and Dr. Thomas Epperson, President of InnerWill, will share the story of culture change, strategy, and leadership at Kenmore Envelope, a third-generation family business based in Richmond, Virginia.  

Through Kenmore’s mistakes and victories, participants will learn about:

    • Aligning strategy, culture, and leadership to create winning teams
    • How to define organizational values to inspire and engage employees
    • How to build customer loyalty through excellent service, great products, and organizational agility

During this high-energy and interactive session, participants will also reflect on their organizations and learn why “Speed Wins.” 

Business Session:

    • Kurt Ruppel, EMA Chairman and Director Postal Policy & Marketing, IWCO Direct, will provide a brief update on the Association.
    • Ron Wilson, CEO, Love Envelopes, Inc., will present the nominating committee report.
    • Maynard H. Benjamin, EMA President & CEO, will provide his president’s report.


Tuesday, October 12, 2021

5:00 pm – 6:00 pm
First Time Attendee/New Member Orientation & Reception

New members, prospects, first-time attendees, and spouses are invited to attend this special orientation.  You will receive a brief overview of the Association from the EMA and GEA leadership.  Following the orientation, there will be a reception to mix and mingle with the EMA leadership, committee chairs, and hosts.

6:00 pm – 7:30 pm
Welcome Reception

All attendees are invited to the Welcome Reception.  This is a great way to begin your meeting experience, meet colleagues and make new contacts.

Thursday, October 14, 2021

6:30 pm – 10:30 pm
“The Greatest”

Let’s celebrate The Greatest feeling of being together again.  Step into the ring with the most significant and celebrated sporting figure of the 20th century, the greatest, Muhammed Ali. Join the EMA Industry Partners’ for a night full of fun entertainment, classic fights, photo ops, and more.


Note: All tours are based on certain minimums.  If minimums are not met, tours may have to be cancelled.

Wednesday, October 13, 2021

1:00 pm – 4:30 pm
Scent-Sations & Wine – $148 per person

Indulge in the aromatic aura of Nulu’s Maddox & Rose.  You will explore the many scents available, customize your fragrance, and create a personalized lotion, sugar scrub, or 8-ounce room spray.  Afterward, you will visit the Old 502 Winery.  Using grapes grown by local Kentucky farmers, Old 502 Winery is crafting some of the most eclectic wines you will have the pleasure of tasting.  Enjoy the tasting of four wines paired with chocolates in their newly renovated tasting room.

Thursday, October 14, 2021

10:00 am – 2:00 pm
Kentucky Derby Museum with Hatitude – $130 per person

You will enjoy the sense of glamour surrounding the Kentucky Derby with the Kentucky Derby Museum’s Hatitude.  Whether the style is a big brim with lots of trimmings or simple and chic, you can create your very own Kentucky Derby hat.  Once your creations are complete, you can explore the Museum.  The displays and interactive exhibits at the Kentucky Derby Museum bring the feel of Churchill Downs to life!


Registration is now open.  Please click the links below to register

Register Online
Download Form
Attendee list


Louisville Marriott Downtown
280 West Jefferson
Louisville, Kentucky 40202 USA

The Louisville Marriott Downtown is located in the heart of downtown; steps from the front door, find attractions and entertainment like 4th Street Live!, KFC Yum! Center, and multiple distilleries.

Hotel Reservations

The following guestroom rate has been guaranteed for the EMA 2021 Fall Meeting.  EMA group rates will be honored over the meeting dates and for reservations arriving up to three days before the meeting and departures up to three days after the meeting, based on availability.

EMA Guestroom Rates:

$209.00 +tax

Please make your hotel reservations online at  or by calling +1 800-533-0127. Please mention the EMA 2021 Fall Meeting when making your reservation.  The EMA special group rate will be available until September 10 or until the room block is sold out.   

Reservation requests received after September 10 or once the room block is full will be accepted on a space and rate available basis.  A deposit equal to one night’s room rate is required to hold each reservation.