Mail and the Environment

International Paper’s IP Moves the Mail customer Web site was created both to help customers learn about the activist-driven Do Not Mail campaign and to communicate with legislators in states considering these bills. These legislative efforts threaten the health of the mailing industry by seeking to establish state-level Do Not Mail registries that are enforced with harsh civil penalties.

This is a blog about the mailstream and its value. The idea is not that the mail system is perfect or cannot be improved; but rather that the Internet and all that goes with it would be far less valuable without an efficient and effective mail delivery system — the only system that can physically reach almost 150 million addresses and which today remains an important part of our economy. To access this blog, click here.

The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques.

DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100. For more information, visit DMA website.

The envelope is a silent messenger – a very personal way to tell someone you care or get them interested in your product or service. Many people purchase envelopes over the counter and have never stopped to think about everything that goes into the production of an envelope. Hopefully, this guide will give you a better appreciation for the silent messenger. The guide will provide information on the parts of the envelope, common types of envelopes, the materials that make up an envelope and how they are printed. We will then give you some helpful information on working with an envelope manufacturer and conclude with a basic postal guide. Click here.

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Legislative

The nation’s premier source of business political strategy since 1963, BIPAC provides the political strategy, and tools, to help our members reach their election and public policy goals. Click here

THOMAS (in the spirit of THOMAS JEFFERSON) was launched in January of 1995, at the inception of the 104th Congress. The leadership of the 104th Congress directed the Library of Congress to make federal legislative information freely available to the public. Since that time THOMAS has expanded the scope of its offerings. Click here to access.

Research

A Clearinghouse of Research on Print Media Effectiveness is a unique website that summarizes research on the effectiveness of print advertising and marketing, and demonstrates the role of print as a viable information medium in the marketing mix.

Print in the Mix is published by the Printing Industry Center at RIT and is funded entirely by The Print Council. The editors distill the quantitative facts from the original reports for use by media specifiers, printers, and others as they make the case for print media in the marketing mix. The research covers all major print media (ex., direct mail, inserts, B2B, catalogs, custom publishing, etc) in the "Fast Facts" and Research Summary sections on the site...www.printinthemix.rit.edu

The Association for Postal Commerce represents "those who use or support the use of mail for Business Communication and Commerce". The Association provides news of what is going on in the postal world. To access, click here.

The Rapid Information Bulletin Board System (RIBBS) is a United States Postal Service (USPS) website that provides information on USPS products, services and Publications. Click here to access this web site.